Last updated:  26 July 2026

This Privacy Policy explains how Chakrika Jewels Private Limited, operating under the brand name Anura Diamonds (“Anura Diamonds”, “we”, “us”, or “our”), collects, uses, stores, processes, and discloses your personal information when you visit anuradiamonds.com (the “Site”), purchase our products, use our services, or otherwise communicate with us.

The Site and all related products, features, communications, and services offered by Anura Diamonds are collectively referred to as the “Services”.

For the purpose of this Privacy Policy, “you” and “your” refer to any customer, website visitor, account holder, or other individual whose personal information we collect or process.

Please read this Privacy Policy carefully before accessing or using our Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, Services, technologies, or legal and regulatory requirements.

When we update this Privacy Policy, we will publish the revised version on the Site and change the “Last updated” date displayed at the top of the page. Where required by applicable law, we may also provide additional notice or obtain your consent before making material changes.

We encourage you to review this Privacy Policy periodically.

How We Collect and Use Your Personal Information

We collect personal information from different sources depending on how you interact with Anura Diamonds and our Services.

We may collect information:

• Directly from you.

• Automatically when you use the Site.

• From payment, delivery, technology, analytics, and marketing service providers.

• From social media platforms or other third-party services when you interact with us through those platforms.

• From publicly available sources, where permitted by law.

We use personal information only for lawful purposes, including providing our Services, processing orders, communicating with customers, improving the Site, preventing fraud, fulfilling legal obligations, and protecting our business and customers.

Personal Information We Collect

The personal information we collect depends on how you access or use our Services.

Information You Provide Directly to Us

Information you provide directly to Anura Diamonds may include:

• Contact information: Your name, email address, phone number, billing address, shipping address, and other contact details.

• Order information: Products ordered, order value, billing and shipping details, payment confirmation, transaction reference, delivery preferences, and return or exchange details.

• Account information: Username, password, account preferences, saved addresses, wishlist details, and information used to secure or manage your account.

• Customisation information: Ring size, jewellery size, metal preference, diamond or gemstone preference, engraving details, design instructions, reference images, CAD approval, and other information required to create a customised or made-to-order product.

• Customer support information: Information included in emails, calls, messages, enquiries, complaints, reviews, feedback, or other communications with us.

• Marketing preferences: Your preferences regarding promotional emails, messages, calls, or other marketing communications.

• Review and content information: Product ratings, reviews, photographs, videos, testimonials, or other content submitted by you.

• Identity or verification information: Information required to verify your identity, prevent fraud, process high-value transactions, or comply with applicable laws.

Certain information may be required to process an order or provide a requested Service. You may choose not to provide this information, but doing so may prevent us from completing your order or providing certain features.

Payment Information

Payments may be processed through banks, payment gateways, card networks, UPI service providers, or other authorised payment partners.

These payment providers may collect and process information such as:

• Credit or debit card details.

• UPI information.

• Bank account information.

• Billing address.

• Transaction details.

• Payment authentication information.

Payment information is processed according to the payment provider’s terms and privacy policy. We may receive limited information such as the payment status, transaction reference, payment method, and amount paid.

Information Collected Automatically

When you visit or use our Site, we may automatically collect certain information about your interaction with the Services. This information may include:

• IP address.

• Device type and device identifiers.

• Browser type and version.

• Operating system.

• Internet service provider.

• Approximate location based on your IP address.

• Pages viewed.

• Products viewed or added to your cart.

• Links clicked.

• Search activity.

• Referring website or source.

• Date and time of access.

• Time spent on the Site.

• Login and account activity.

• Cart and checkout activity.

• Errors, performance data, and diagnostic information.

We may collect this information through cookies, pixels, tags, log files, web beacons, analytics tools, and similar technologies.

Information Obtained from Third Parties

We may receive personal information from third parties that help us operate our business, including:

• Website hosting and technology providers.

• Payment gateways and payment processors.

• Banks and financial service providers.

• Shipping, courier, and fulfilment partners.

• Customer support providers.

• Analytics and website performance providers.

• Advertising and marketing partners.

• Fraud prevention and security providers.

• Social media platforms.

• Professional advisers and service providers.

Information received from third parties will be processed in accordance with this Privacy Policy and applicable law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing Products and Services

We use personal information to:

• Process and confirm your order.

• Process payments and refunds.

• Create customised or made-to-order jewellery.

• Record design preferences and approvals.

• Arrange shipping and delivery.

• Provide order updates.

• Facilitate cancellations, returns, exchanges, repairs, buybacks, or upgrades, where applicable.

• Maintain and manage your account.

• Provide invoices, certificates, product documentation, and warranty information.

• Respond to product or service enquiries.

• Provide after-sales support.

Communicating With You

We may use your contact information to communicate with you regarding:

• Order confirmations.

• Payment status.

• Customisation or CAD approval.

• Production progress.

• Shipping and delivery.

• Returns, exchanges, repairs, or refunds.

• Customer support enquiries.

• Changes to our policies or Services.

• Important account or security notifications.

Marketing and Advertising

Where permitted by law, we may use your personal information to:

• Send promotional emails, SMS messages, WhatsApp messages, or other marketing communications.

• Inform you about new jewellery collections, offers, events, or services.

• Recommend products based on your browsing or purchase activity.

• Measure the performance of our advertisements and marketing campaigns.

• Display relevant advertisements on our Site or third-party platforms.

You may opt out of promotional communications at any time. Opting out of marketing communications will not prevent us from sending transactional or service-related messages concerning your orders or account.

Improving Our Services

We may use information to:

• Understand how customers use the Site.

• Improve Site design, speed, navigation, and functionality.

• Develop new products, features, and Services.

• Analyse customer preferences and purchasing trends.

• Diagnose technical problems.

• Improve customer support.

• Conduct internal research, reporting, and business analysis.

Security and Fraud Prevention

We may process personal information to:

• Verify transactions.

• Protect customer accounts.

• Prevent fraudulent, unauthorised, illegal, or malicious activity.

• Detect suspicious orders or payment activity.

• Protect the Site, our systems, customers, employees, and business.

• Investigate violations of our terms, policies, or applicable laws.

You are responsible for keeping your account credentials confidential. If you believe that your account or password has been compromised, please contact us immediately at support@anuradiamonds.com.

Legal and Regulatory Compliance

We may process your personal information to:

• Comply with applicable laws, tax requirements, accounting standards, and regulatory obligations.

• Maintain legally required business and transaction records.

• Respond to valid requests from courts, government bodies, regulators, or law-enforcement agencies.

• Establish, exercise, or defend legal claims.

• Enforce our Terms and Conditions and other policies.

• Resolve complaints or disputes.

Cookies and Similar Technologies

We use cookies and similar technologies to operate, secure, and improve the Site.

Cookies are small files stored on your device when you visit a website. They help us remember your actions and preferences and understand how you interact with our Site.

We may use the following types of cookies:

• Essential cookies: Required for basic Site functions, account login, shopping cart, checkout, security, and order processing.

• Preference cookies: Used to remember your language, location, account, and browsing preferences.

• Analytics cookies: Used to understand Site traffic, visitor behaviour, and performance.

• Advertising cookies: Used to measure advertising campaigns and show relevant advertisements, where permitted.

• Security cookies: Used to identify suspicious activity and protect the Site and customer accounts.

Most browsers accept cookies automatically. You can change your browser settings to remove or reject cookies. However, disabling essential cookies may affect Site functionality, including your ability to log in, add products to your cart, or complete a purchase.

Where required by applicable law, we will obtain your consent before using non-essential cookies.

How We Disclose Personal Information

We may disclose personal information only where reasonably necessary to provide our Services, operate our business, comply with legal obligations, or protect our rights.

We may disclose information to:

Service Providers

We may share information with service providers that perform functions on our behalf, including:

• Website hosting and IT support.

• Cloud storage.

• Payment processing.

• Order fulfilment.

• Courier and shipping services.

• Customer support.

• Communication services.

• Data analytics.

• Marketing and advertising.

• Fraud prevention and cybersecurity.

• Accounting, auditing, legal, and professional services.

These service providers are authorised to use personal information only for the services they provide to us, subject to their contractual and legal obligations.

Shipping and Fulfilment Partners

We may share your name, delivery address, phone number, email address, order details, and other required information with courier, logistics, and fulfilment partners to deliver your order and provide delivery updates.

Payment Providers

We may share transaction and order information with payment gateways, banks, card networks, UPI service providers, fraud prevention providers, and other payment partners to process or verify payments, refunds, and transactions.

Marketing and Advertising Partners

Where permitted by law and subject to applicable consent requirements, we may share limited information with marketing, analytics, and advertising partners to:

• Measure advertising performance.

• Understand customer engagement.

• Provide relevant marketing communications.

• Improve our marketing campaigns.

You may withdraw your consent or change your marketing preferences by contacting us at support@anuradiamonds.com.

Business Transfers

If Chakrika Jewels Private Limited is involved in a merger, acquisition, restructuring, financing, sale of assets, insolvency, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

Legal and Protective Purposes

We may disclose personal information when we reasonably believe it is necessary to:

• Comply with applicable laws.

• Respond to a court order, subpoena, government request, or legal process.

• Investigate fraud, security incidents, or illegal activity.

• Enforce our terms, policies, or agreements.

• Protect Anura Diamonds, Chakrika Jewels Private Limited, our customers, employees, business partners, or other individuals.

With Your Direction or Consent

We may disclose information when you specifically request, direct, or consent to the disclosure.

Categories of Information We May Disclose

We do not permit service providers to use your personal information for unrelated purposes.

We do not use sensitive personal information to infer characteristics about you or for purposes unrelated to providing the Services, preventing fraud, or complying with legal obligations.

User-Generated Content

The Services may allow you to submit product reviews, ratings, photographs, videos, testimonials, comments, or other content.

If you submit content to a public area of the Site, that content may be publicly visible and accessible to other users. Publicly submitted information may also be copied, saved, or shared by others.

Please do not include personal, confidential, or sensitive information in a public review or post.

We cannot control how other individuals use information that you voluntarily make public. We are not responsible for the privacy or security of information you choose to publish publicly.

Third-Party Websites and Links

Our Site may contain links to websites, applications, payment gateways, social media platforms, or services operated by third parties.

We do not control the privacy, security, content, or business practices of third-party services. If you access a third-party website or service, its own privacy policy and terms will apply.

The inclusion of a third-party link on our Site does not necessarily mean that we endorse or accept responsibility for that third party.

We encourage you to review the privacy policies of third-party websites before providing them with personal information.

Children’s Personal Data

Our Services are not intended for individuals under 18 years of age, and we do not knowingly collect personal information directly from children without appropriate consent or legal authorisation.

If you are a parent or lawful guardian and believe that a child has provided personal information to us without proper consent, please contact us at support@anuradiamonds.com.

After receiving and verifying such a request, we will take reasonable steps to delete the information where required by applicable law.

Security of Your Personal Information

We use reasonable administrative, organisational, physical, and technical safeguards designed to protect personal information against:

• Unauthorised access.

• Unlawful processing.

• Accidental loss.

• Misuse.

• Alteration.

• Disclosure.

• Destruction.

However, no online platform, electronic transmission, or storage system can be guaranteed to be completely secure. You should avoid sending sensitive or confidential information through unsecured channels.

You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your device.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

• Whether your account remains active.

• The time required to complete an order or provide after-sales service.

• Warranty, return, exchange, repair, buyback, or upgrade obligations.

• Legal, tax, accounting, and regulatory requirements.

• Fraud prevention and security needs.

• The need to resolve complaints or disputes.

• The establishment, exercise, or defence of legal claims.

When personal information is no longer required, we may delete, anonymise, or securely dispose of it, subject to applicable legal requirements.

Your Privacy Rights

Depending on applicable law and your location, you may have some or all of the following rights:

Right to Access Information

You may request information about the personal data we process about you and the manner in which it is used or disclosed.

Right to Correction

You may request correction of inaccurate or misleading personal information.

Right to Completion and Updating

You may request that incomplete or outdated personal information be completed or updated.

Right to Erasure

You may request deletion of personal information that is no longer required for the purpose for which it was collected, subject to applicable legal and record-retention requirements.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal will not affect processing that was lawfully carried out before consent was withdrawn.

Withdrawing consent may prevent us from providing certain Services where that information is necessary to fulfil your request or order.

Right to Opt Out of Marketing

You may opt out of promotional emails by using the unsubscribe option included in our emails or by contacting us.

You may also request that we stop sending promotional messages through other communication channels.

Even after opting out of marketing, you may continue to receive transactional messages relating to your orders, payments, account, delivery, or customer support requests.

Right to Grievance Redressal

You may raise a grievance or complaint regarding the collection or processing of your personal information by contacting us at support@anuradiamonds.com.

We will review and respond to verified complaints within a reasonable period and in accordance with applicable law.

Right to Nominate

Where provided under applicable law, you may nominate another individual to exercise your data protection rights in the event of your death or incapacity.

Other Applicable Rights

Depending on your location, you may also have the right to:

• Restrict certain processing activities.

• Object to certain uses of your information.

• Receive a portable copy of your information.

• Opt out of targeted advertising or certain disclosures.

• Appeal a decision regarding your privacy request.

• Lodge a complaint with the relevant data protection authority.

These rights may not be absolute and may be subject to legal exceptions.

Exercising Your Rights

To submit a privacy request, email us at:

support@anuradiamonds.com

Please include:

• Your full name.

• Your registered email address or phone number.

• The nature of your request.

• Relevant order or account information, if applicable.

Before processing a request, we may ask for additional information to verify your identity and protect your personal information from unauthorised access.

You may authorise another person to submit a request on your behalf where permitted by law. We may require proof of that authorisation and may also ask you to verify your identity directly.

We will not discriminate against you for exercising your privacy rights.

Your Responsibilities

When providing personal information to us, you agree to:

• Provide accurate and complete information.

• Update information that becomes inaccurate or outdated.

• Avoid impersonating another individual.

• Provide another person’s information only when you have the authority or consent to do so.

• Keep your account credentials secure.

• Notify us if you believe your account has been compromised.

Complaints

If you have a complaint regarding our privacy practices or the handling of your personal information, please contact us at:

Email: support@anuradiamonds.com

Please provide sufficient information for us to understand and investigate your complaint.

We will make reasonable efforts to review and respond to your complaint in accordance with applicable law. If you are not satisfied with our response, you may have the right to approach the relevant data protection authority or other competent legal authority.

International Data Processing

Some service providers used by Anura Diamonds may process or store personal information outside your state, region, or country.

When personal information is transferred internationally, we will take reasonable steps to ensure that the transfer is carried out in accordance with applicable data protection laws and that appropriate safeguards are used where required.

Your information may be processed by service providers, employees, or business partners located in jurisdictions with different data protection laws from those applicable in your location.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or the personal information we hold about you, please contact us at:

Brand: Anura Diamonds
Legal Company Name: Chakrika Jewels Private Limited
Website: anuradiamonds.com
Email: support@anuradiamonds.com

Data Controller and Data Fiduciary

For the purposes of applicable privacy and data protection laws, unless otherwise stated, Chakrika Jewels Private Limited, operating under the brand name Anura Diamonds, is the entity responsible for determining how and why your personal information is processed.